mediasavvy pr, inc.

mediasavvy pr, inc


mediasavvy pr is a small results-oriented public relations and marketing firm specializing in
entertainment. Our clients have included record labels, recording artists from many genres of music,
actors and film projects, concert and book tours, charity organizations, television shows and
televised and non-televised awards show presentations.  

Clients are offered a high level of expertise in identifying and reaching their bottom line objectives.  
Far-reaching contacts, a comprehensive data base of national media outlets and thorough outreach
efforts, afford clients the most exposure possible.

By keeping our number of accounts small, mediasavvy pr is able to give each client the full
attention they deserve—taking time to develop creative media strategies tailored to the client’s areas
of interest.  






donna torrence
Sr. Director,  Business Development
mediasavvy pr, inc.

Donna Torrence, Sr. Director at mediasavvy pr, began her career in entertainment as a journalist
contributing in-depth entertainment cover features on such celebrities as Queen Latifah, TLC, LL Cool
J and Michael Jordan.  In 1995, Donna became Associate Director of Publicity at Capitol Records
before moving on to Arista Records in 1997. At Arista, she was responsible for further raising the
profiles of such stellar artists as Sean “Diddy” Combs, Whitney Houston, Usher, TLC, Faith Evans,
Deborah Cox, Angie Stone, Q-Tip and Run DMC.

Donna Torrence’s first clients at mediasavvy pr were Sean “Diddy” Combs’ Bad Boy Records and
The Source magazine. Since 2002, she has also handled all media and marketing for hip hop
entrepreneur Percy “Master P” Miller and his superstar teenage son Lil’ Romeo including 3 seasons of
theit hit Nickelodeon sit com, “Romeo!,” their appearances on ABC's "Dancing with the Stars" and
several blockbuster film projects.  

Venturing into book publicity in 2010, she is currently the publicist for all releases from CMC/Atria
books, a publishing venture from Cash Money Records and Simon and Schuster.
mediasavvy pr, inc
201.854.7082
donna@mediasavvypr.com